TROPHiT is the world’s first Value-Driven Marketing (VDM) ecosystem. It lets advertisers and their tech/media partners collaborate around marketing of game virtual items (VIs) instead of apps, in various ways.
We believe it’s time for the real value of games – their endless variety of content (gold coins, gems, a magic sword, a piece of a treasure map, …) – be discovered by gamers.
TROPHiT’s patent-pending technology turns every virtual item (VI) of a mobile game into a marketable unit, so advertisers can distribute any VI, through any ad media channel or cross-promotion, to gamers everywhere.
A TROPHiT voucher is a voucher that grants a user one of your game VI or VIs for free. Those VIs could be unlocked levels, experience points, pieces of a treasure map – you name it. The value of a voucher does not have to be monetary. For example, it could represent VIs that save time or are earned through extraordinary skill.
The beauty of TROPHiT is that it is an entire ecosystem. It not only builds a direct relationship with advertisers – it encourages advertisers to collaborate with their media partners, tech providers and others in order to find new ways to market value. Here are a few examples of what you can do with vouchers once your games are powered by TROPHiT.
The most common use of vouchers: setup an ad campaign with your tracking provider and ad network, and distribute different VI freebies to different target audiences. Let your ad networks A/B test and optimize multiple vouchers simultaneously and track everything back in your usual analytics dashboard.
You can also distribute VI freebies on Facebook! With TROPHiT, it’s as easy as distributing them on any other media channel. This allows you to leverage the excellent targeting capabilities of Facebook to find the right audience for each VI.
Influencer channels are a great way to promote games, so how about having an influencer give away VI gifts to its audience in your game? A sure way to get excited new users!
Build-up a pre-registered loyal audience with exclusive welcome bonuses over your favorite email-marketing channels
Why send out just another video ad, when you can attach bonuses to your UA or re-engagement video end cards?
Users stuck on level 46? Re-engage them with a power-up to help them out!
Your app recommendation channels can now offer your game VIs as special gifts and deals! What a better way to stand out?
Say you have a mature game with a large user base and you’re about to launch a new game. How about using your existing cross promo engine to offer your old users a loyalty bonus in your new game so they can continue to discover your next best creation and keep the engagement going?
Playable ads are ideal for VI marketing: imagine a user spinning a slot machine in an interactive ad, winning one of three VIs from your game? Or how about someone playing a mini-version of your game inside an ad, and once he wins, he gets 50 gems to spend in the real game, just a click away… There are virtual endless creative options when playable ads and VI marketing go hand-in-hand.
DualOffer ads developed by TROPHiT, based on decision-making psychology models, offer users a choice of one VI out of two – one having a higher chance of being attractive than the other. For example, for FPS gamers, a choice between a “stealth mode” sniper rifle and a “mayhem mode” grenade launcher, taps into their nature of being either stealth or aggressive in such games. Gamers who see a DualOffer ad are more likely to accept your offer.
Pronounced “vixen” and stands for Virtual Item eXchange Network, it’s TROPHiT’s ground-breaking partner project: users in one game can recycle their leftover VIs for new VIs in new games. ViXN governs all exchanges, helping game developers on both sides of the exchange to properly determine the “exchange rate” based on fluctuating supply and demand.
Use your existing send-a-friend engagement services to allow your existing gamers to invite their friends over to your game, while granting the newly-invited friends a small token of appreciation like extra coins or a special sword.
Combine ViXN and your existing send-a-friend engagement services to allow one user to transfer some of his own VIs to a friend whose yet to play your game, as a welcome bonus. There’s nothing better than your friends knowing that you’ve spoiled them with some of your hard-earned coin.