The Rats Doubles LTV

May 2016

Source:

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Since: March 2016 | ★ 1

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``Welcome Bonus is real magic. I still do not understand how it happened, but user LTV doubled. The guys from WakeApp are great!``

Sergey Mechshanev, CEO, OverGamez

To WakeApp

THE CHALLENGE

Improve ROI for OverGamez’s title The Rats

THE SOLUTION

WakeApp’s first activity as a TROPHiT VDM Partner, was to brand their own managed VDM service called “Welcome Bonus” and offer it to their direct advertisers, OverGamez in particular.

WakeApp invited the OverGamez team to the TROPHiT dashboard in order to complete the integration, escorted by TROPHiT’s integration team.

After deciding to create an “80 Rat Bucks” welcome bonus to users, WakeApp had started the campaign, using their expert media teams, optimizing multiple creatives and targeting parameters, while measuring campaign performance.

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THE RESULTS

As expected, while CPI remained almost the same through WakeApp’s optimization activity, user LTV improved, effectively increased x2, compared to historical results using similar marketing parameters. The bottom line was a significant ROI improvement.